Designing and launching Aesthetic Intelligence Lab’s new learning platform

The challenge

The Aesthetic Intelligence Labs team was looking for the best solution to launch a new online business: A series of learning experiences to help their audience understand what Aesthetic Intelligence means and how it can be mastered. However, they were drawning in an ocean of options, choices and configurations.

The Aesthetic Intelligence website landing page shows already an example of taste and elegance.

Aesthetic Intelligence Labs was co-founded by Pauline Brown, renowned expert in the luxury industry that helped to acquire, build and lead global luxury brands (such as LVMH Moët Hennessy Louis Vuitton, Estée Lauder, and others) and Paula Oriol, a talented entrepreneur that trusted us to help them in this challenge.

The goal

We needed to help AI Labs build a beautiful platform, elegant, and FAST so people could start learning in less than 1 month. Their team had been working with a previous technology provider, but they did not reach the expectations and deadlines needed, so someone needed to step up NOW.

In our initial exploratory conversations, we agreed that we would need to rely on existing technology platforms in order to be able to launch on time. We would also need a platform that is visually attractive, as that’s the signature of Aesthetic Intelligence Labs. Our expertise in Ed-tech probably saved a few thousand dollars of trial and error before getting to the optimal solution for their needs.

In addition to it, some of the processes would need to be automated, so there was a need to connect several cloud services in order to provide a seamless user experience. We didn’t know all the answers in advance, but we liked the challenge, so we took this project.

The solution

Working directly with the leadership team, we started building prototypes in 3-5 day cycles that allowed us to explore different alternatives (From Thinkific to Moodle and other LMS). Each iteration allowed us to learn more about the program, the specific needs, and the main compromises that will be needed in order to reach the goal on time.

We finally decided to design this Learning Experience using Articulate 360 and host it at Rise, one of the most appealing solutions we could find in order to combine all the multimedia requirements of this course.

The implementation

The process took 1-2 weeks of exploration, and 2 weeks of implementation and testing before we launched in a private beta for some of the existing members of Aesthetic Intelligence Labs.

Once the first users started testing the platform, it was clear that some automations will need to be in place if the user base grew. For this reason, we worked on integrating it via Zapier with some of the services that we company used already.

This was one of the most complicated stages of the project, as some of the API connections were not working, and involved heavy experimentation and investigation in order to solve the issues that kept happening along the way.

Results

We managed to launch the project in the 5th week after the first call when whe started our collaboration and the platform is now up and running. We encourage you to visit Aesthetic Intelligence Labs to check it out.

What’s in the course?

Thanks to our agile working ethos, we managed to configure a product that allowed interactivity, experimentation and community building .

Also, Aesthetic Intelligence Labs team has been kind to share their feedback publicly, that you can find below. At Minds Studio, we have enjoyed this challenge and we look forward to keep learing with the AI Labs team!

The Aaesthetic Intelligence Labs feedback:

The Mindsstudio team helped us set up a learning platform in record time. 
More than collaborators, they have the ability to become part of your team and are always ready to take it a step further. Every challenge was overcome with quality and efficiency and where others would have said it was not possible, they insisted and tried to find another solution.

Paula oriol

Paula oriol

Director, aI Labs

“Alvaro is a leading e-learning expert and most importantly – he really cares. I would recommend Minds Studio to anyone looking to level up their upskilling and reskilling projects!.”

pauline brown

pauline brown

founder, ai labs

2020 At Minds Studio

Learning during “The pandemic” year.

In March 2020, the education -mainstream- system got the biggest future-proof stress test, and left many practices and mentalities behind.

Some people reached out to get help, some of them experimented with new approaches, and few adjusted their learning and teaching practices to a different reality. The majority kept repeating the same old formulas again and again, but slowly, and then suddenly, the future became the present.

Looking back to the 2020 work diary, I have looked into the projects that Minds Studio has been involved with. I tried to track objectively the effort and the results achieved. This is my attempt of summarise a huge collective effort that goes beyond the numbers, but needs numbers to move forward.

I believe have a very promising 2021 ahead of us. However, reality has taught us to hope for the best, but plan for a global pandemic/economic crash/climate crash/you-name-it….

Let’s focus on doing our best day by day, and hopefully time will put things in its place.

1. The Research

Minds Studio was commissioned by UNIR (Thanks to the Madri+D foundation) in 2020 to create the first “Futures of higher education” report. Over 150 hours of research went into creating an 80-Page document that aims to provide an overview of what’s coming nexti in higher education from what we can see now. *1

Futuros de la Educacion Superior

2. The Projects

This year Minds Studio has participated directly in the development of 6 different projects, 2 of them targeting children’s education, 2 in higher education, and the other 2 related to vocational training.

Children’s project

Galileo

Minds Studio has worked with Galileo since March 2020. Galileo is an innovative self-directed online school for students 8 to 18 who are homeschoolers, worldschoolers or unschoolers from all over the world.

We have led the design and implementation of 2 main initiatives: The Homeschooling Global Summit and the Family Experience Days. The former was a 10 days event with the 100 leading voices in the homeschool movement, and the latter was a 2 day live experience with 100 families learning at Galileo.*2

Since the start of our collaboration, this school has multiplied their student base X5 and now has over 175 families at this global alternative school.

Explorium

Explorium‘s neuroscience-backed Lights On® framework has helped 1,000s of families in the Lights On Academy change their mindset, find their passion and develop a portfolio of exciting projects in less than 1 year.

After learning more about self directed learning, and other alternative education models, Minds Studio partnered with Explorium to analyze and redesign some of the product features that could help the company expand the Lights On Academy to a new level in 2021.*3

Results of our work with Explorium coming in Q1 2021…

collaborations with UNIVERSITIES

Researching about the future of education and collaborating with some of the most cutting edge projects in the space is a privilege that doesn’t come very often. In 2020 we had the opportunity to contribute to 2 fascinating projects in this space.

Minerva

At this 4-year, US-accredited university, students take all their academic clases online, while attending experiential learning activities in 7 different cities around the globe. At Minds Studio we have been involved in creating and supporting the Minerva Partners Network in London, engaging with students interested in exploring Ed-tech as a professional future career.*4

London Interdisciplinary School

LIS is aiming to prepare students to tackle some of the most complex problems that we face in the world. The LIS curriculum cuts across the disciplines, equipping students with knowledge and methods from the arts, sciences, and humanities. In 2020, LIS got accreditation from the higher education regulator in England.

Minds Studio has been working with the LIS leadership team in the design of the first iteration of the LIS teaching tutorial structure. This new teaching methodology will be tested in Q1 2021 and hopefully implemented in Q4.*5

LEarning design for ADULTS

In 2020 we have worked with 2 projects dedicated to vocational training efforts, targeting very different individuals.

Scoolinary

Scoolinary aims to democratize the access to the best training in the hospitality sector through technology and online learning.

In this project, Minds Studio has participated in the design and implementation of Scoolinary PRO, a new product targeted to train & develop professional cooking skills.

This product is currently an internal BETA, and will be launched publicly during Q1 2021.*6

PAZ

The last but definitely not least important project. PAZ.ai is unlocking refugee tech talent in Europe. PAZ trains refugee professionals looking to adapt their knowledge and experience to the needs of Europe’s tech industry.

During this difficult year, PAZ managed to train over 60 professionals in relevant tech & soft skills, reinventing its business model, and helping 12 participants succeed in securing a new job during very tough market conditions.

Minds Studio participated in the design and implementation of the Ignite & Accelerate learning program, building a powerful mentors network. *7

PAZ Mentors

Paz increased x10 the number of candidates received, x6 the number of candidates trained and managed to achieve 80% success in its first 2020 cohort.

3. The product design & test

Minds Studio has designed and run 129 upskilling group sessions with 10 different groups in 2020, deepening our knowledge about what makes learning work, and what it doesn’t.

Our approach is content-agnostic, and we have focused on designing a learning method that cultivates a growth mindset and group accountability. That’s the reason why we have been able to help over 100 people learn all sorts of different skills, from user experience design, to computer games development.

Learning group

We are very grateful to all the participants from Exponent, Blablacar, PAZ & Interacso for their input and their feedback. This year we have tested all sorts of variants and possibilities, and we have started building a learning groups tech-product, that will be piloted in 2021.*8

Moving forward: 2021

Given the experience of 2020, what can we plan? It might sound idealist in this situation, but, at least, we would like to set our intentions for the year ahead:

  1. We would like to find research-based solutions to the most exciting education problems we can find. If you have a challenge for us, we would like to discuss it with you Here.
  2. If you are interested in designing solutions for the some of the most interesting Ed-tech companies in the world, we would like to get to know you. Email us at contact @ mindsstudio. com
  3. If you want to upskill your team in 2021. We are opening new groups soon. Check this out.

We don’t know what’s coming in 2021, but we know where we are heading.

Alvaro Sanmartin

2020 Thank you list:

*1. This work came to life thanks to José de la Sota and Federico Morán that ideated the project. Miguel Arrufat that took the risk to fund it, Rafael Puyol provided guidance, and many others that supported us in the process like Xiangceng Guo, Pierre Debuc, Edward Fidoe, Pola Orlowska, Elliott Callender, and many more.

*2. Very grateful to Vlad Stan and Kelly Davis, the founders of Galileo for their trust. I would like to highlight the support received by Yhosemar, Jenny, Daniel, Nicole and the entire Galileo team during the events. Of course, nothing could have happened without Frances Pak creativity and hard work.

*3. Glad that I interviewed Julia Black at the Homeschool Global Summit 2020. Our conversation enabled us to start working together in the 2nd part of the year, which I am very grateful for.

*4. Very proud to support Matthew Esquirne, Christine Looser, Maya Bahoshy and Sophie Mak-Schram in their efforts to provide a meaningful learning experience in London, despite the very difficult circumstances. Amal was fundamental to help us set up learning groups within the Minerva Student base.

*5. Some of the most exciting conversations this year have been with Ed fidoe, Carl Gombrich, Amelia Peterson and the LIS team. I’m looking forward to seeing this project flourish during Q3 2021.

*6. Jordi Ber is one of the finest entrepreneurs I’ve ever met. Thanks to him, Martin, Lorena, Vicente, Maria, and the entire team to help us build a great learning experience for the Scoolinary PRO product.

*7. The list of people that made PAZ possible would need another entire page. Thanks to the team (Led by Leticia Galdon, inspired by Ambica Varna, supported by Elliott Callender…), the participants and the mentors for your belief in something so unbelievably good.

*8. Thank you to the entire Interacso team, led by Oscar del Rio, to Alvaro Zamacola and his team at Blablacar, and to Daniel Vasquez for the support and feedback during the first experimental stages of the learning groups.

Minds Studio helps Galileo grow its Self-Directed Global School.

The challenge

Following the 10-day Homeschool Global Summit and its success, many more families had become more interested in self-directed learning. Galileo challenged Minds Studio to create a new learning experience within a month, to keep them engaged. 

The goal

After much discussion, the objective decided upon was to design 2-day activity to showcase and review the year at Galileo. At Minds Studio, we wanted to create a space for existing and prospective families to get a peek at how the Galileo community works. The target: Engage over 100 families in this unprecedented “global self-directed learners open day”.

The solution

We decided on a creative, online, invite-only event with the aim of making a family-oriented experience that resembles a school family fair. It should reflect Galileo’s values and be active, engaging, and co-produced with the students.

Galileo learning experience designed by Minds Studio
One of the “Auditorium” tests that Minds Studio & Galileo teams went thtough during the FXP20.

To do this, we decided to use a mix of live and interactive sessions, and a range of recorded content produced by the students and teachers at Galileo. We called this the Galileo Family Experience Days, or #FXP20.

The implementation

The platform of choice was Zoom, since it was the most familiar for families and students. The event was set to be two days long with keynote sessions for everyone across the world to join together. We prepared interactive sessions in smaller groups to accommodate different time zones. Some participants were joining from California, but we also had families connecting from Tokyo. We wanted everyone to feel welcome.

Minds Studio and Galileo teams worked together to help students and staff at Galileo create a video of whatever they wanted to showcase to the community. These were featured throughout the two days in different moments during activities that happened in different ZOOM rooms.

Galileo challenged Minds Studio to generate content within a month for its Familiy Experience Day.
Click to watch the #FXP20 video created by the Galileo team and Students during August 2020.

Guests, which included Galileo families, Galileo staff, +1s, and prospective families, would venture through various Zoom “rooms” for different parts of the program. The entire event was MCed by a Galileo father-daughter duo as well.

Results

Across the event, over 160 people registered for the event with over 120 in attendance during the opening ceremony. Students and staff showcased more than 30 videos throughout the event.

Many prospective families were able to get an inside look at what student lives are like at Galileo and what will be coming. On the one hand, Galileo families could experience some of their students’ school life. On the other hand, Galileo students had the opportunity to synthesize and share with each other the things they were proud of over the past year. 

Galileo and Minds Studio teams working together at the Family Experience Day
Part of the Galileo Staff moments before starting the first #FXP20 Virtual Keynote.

After the event ended, many parents and prospective families shared wonderful testimonials about their experiences, and Galileo enrollments have soared since then.

Learnings

One of the biggest takeaways after Galileo challenged Minds Studio to create a learning experience within a month, was to witness the power of self-directed learning. Students and children can handle more responsibility than one would think, when they are given a clear ambitious goal. For FXP20, students gave live presentations of their work in front of more than 100 people, and even MCed the entire event. 

The project also allowed us at Minds Studio to get in-depth expertise of how to utilize ZOOM to design an engaging, live virtual experience for a global audience. We wanted to appreciate Richard Osborne’s help in configuring all the necessary Zoom rooms (around 50!)

Next steps

Following the end of FXP20, Galileo intends to continue running this activity again in the future. It could be either as an annual or biannual event to better engage the Galileo family as well as the people looking to join.

We have also explored other projects within the Galileo ecosystem and will share more about any of them become public.

Why You Should Never Learn Alone

In this post we explore how learning with others, in a group or under the guidance of mentors, can be an effective approach for learning new skills. We identify how learning socially was commonplace for revered artists and thinkers – Da Vinci and Picasso. And look to contemporary research to reveal whether this approach is still relevant today considering the challenges faced when learning new tech skills. To conclude, we suggest some practical ways to start learning with others.

Learning socially has stood the test of time.

It’s a common theme in the story of some of our greatest minds. 

Acclaimed artist Picasso spent many evenings in the salons of Paris and Barcelona – places where people would enjoy deep discussion of politics, religion, philosophy, economics and of course art. 

Similarly, Da Vinci lived for many years in the Italian “Bottega”. A space, home to other like-minded individuals where he explored painting, sculpting, architecture, science, music, mathematics, engineering and many other disciplines.

At first, it sounds counter-productive. 

Surely Picasso would have been better off spending the hours he spent in the salons – practicing at home with a paintbrush instead?

As would Da Vinci. He could have isolated himself to focus on his passions, using the hours freed up to focus, without distraction, on creating more masterpieces.

In reality, their time spent learning socially – exchanging ideas and exploring seemingly unrelated disciplines, is arguably what made their work great. 

Picasso turned the complex ideas he formed in the salons into art. It brought new meaning to his work, taking it from good to great. Da Vinci used the understanding of the world he gained from his mentors at the Bottega to think differently than anyone had before. It allowed him to invent new designs and acquire new skills with ease.

But how does this translate today?

Not all of us aspire to be renaissance artists and inventors. 

The skills most of us want to develop are in technology. 

They require logical thinking. They revolve around a screen. And although we are assembled in “teams” much of the delivered work is completed solo. 

So, if you want to learn something technology based like software engineering, data science or user-experience design, you might ask – is a social approach relevant? 

And how can time spent learning socially possibly beat extra hours studying in-front of the computer screen?

The truth is it’s not just a nice idea. 

Researchers find that learning together, is effective. 

(Johnson, Johnson, & Stanne, 2000; Oakley, Barbara & Brent, Rebecca & Felder, Richard & Elhajj, Imad, 2004; Springer, Stanne, & Donovan, 1997; Terenzini, Cabrera, Colbeck, Parente, & Bjorkland, 2001). 

Spending time learning socially allows us to overcome difficult challenges with the power of the group. It allows us to consider different perspectives and benefit from critical feedback of our work.

It’s particularly effective for problem-solving and critical thinking. In addition, the accountability you gain when learning with others can  keep motivation high and effort consistent (another critical strategy).

So with no Salons nearby and your nearest Bottega shutting shop in the 15th century. 

Where can you find like-minded people to learn tech socially with?

Here’s some ideas you can use right away:

Reach out to your network. 

Try to connect with someone who has already gained the skill you want to learn, or who works in a nearby field. Living busy lives ourselves we often assume that no-one will have to the time, but will it really hurt to ask for an introduction, or post out on LinkedIn? The offer of a coffee can go a long way – you might find a life-long mentor or at least find someone you can reach out to when you really get stuck.

Attend talks.

Websites like meetup.com and eventbrite.com allow you to find free tech events near you. Most talks are followed by a Q&A and the opportunity to connect with people working in the technology you are studying. Even if the topic is over your head or something you’ve already covered, hearing it explained from a different perspective can help form new knowledge or strengthen an existing concept.

Join the online discussion.

It’s not really the same, but if in-person isn’t practical for you because of your location or other commitments, it is possible to find communities online. You can find tech slack groups on slofile.com or ask questions and contribute to discussion on reddit.com. But be warned, this can descend into procrastination quickly.

There are many different opportunities to connect with other learners, but the key thing is to connect with people on a similar journey as you.

We hope this gave you some ideas for how to take a social approach to learning new tech skills. In our next post we’ll explore how a data-driven approach to learning can help you progress faster than normal.

Citations:

Johnson, D. W., Johnson, R. T., & Stanne, M. E. (2000). Cooperative learning methods: A meta-analysis. Minneapolis, MN:University of Minnesota Press.

Oakley, Barbara & Brent, Rebecca & Felder, Richard & Elhajj, Imad. (2004). Turning student groups into effective teams. Journal of Student Centered Learning

Springer, L., Stanne, M. and Donovan, S. (1999). Effects of Small-Group Learning on Undergraduates in Science, Mathematics, Engineering, and Technology: A Meta-Analysis. Review of Educational Research, 69(1), p.21.

Terenzini, P., Cabrera, A., Colbeck, C., Parente, J. and Bjorklund, S. (2001). Collaborative Learning vs. Lecture/Discussion: Students’ Reported Learning Gains. Journal of Engineering Education, 90(1), pp.123-130.

Minds Studio: digital learning reinvented

We are not a school. Not a university. Not an online course… but we help you learn effectively the skills you need today.

We are in the middle of the Digital Renaissance.

It’s an unusual time when schools are struggling more and more to deliver the promise of education to pave a better life.

It’s an unusual time when 50% of the world’s workforce will need to be re-skilled or up-skilled in the next 5 years.

It’s an unusual time when alternative learning spaces like General Assembly(Now Adecco), Flat Iron School (Now WeWork), or Lynda.com (Now LinkedIn learning) are flourishing online and offline.

All of them are applying new tools, data, and capital to fill the gap between what the world needs and what academia can offer.

The truth is that we live an unusual time and education IS being reinvented as you are reading this. We just don’t see its wide acceptance yet.

If we were back in the Renaissance, we would be inspired by the stories of Leonardo da Vinci, the polymath who personalized the humanist ideal at the Italian “Bottega”.

The workshop where Leonardo lived during his apprentice years was where he learned about painting, sculpting, architecture, science, music, mathematics, engineering and many other disciplines. He learned beside his mentor Andrea Verrocchio and other colleagues interested in the same topics. I believe we would call this place a “studio”, in the modern world: a space to learn and create under expert guidance, a space to fulfill your maximum potential.

Having worked for over 10 years in Ed-tech projects and new digital skills, including Udacity’s European expansion, and deploying Google’s Android Scholarships program in 5 countries, I feel ready to build a new kind of learning space: Minds Studio.

At Minds Studio, you will discover how to learn effectively, in less than a year, the skills the world needs today.

Not only are we going to need to upskill, but we are going to need to do it fast, and in a flexible way so we can keep up with our current job, family, lifestyle. How can this be achieved? Is it even possible?

Introducing… Minds Studio for individuals

After interviewing individuals that have successfully transitioned to a significantly better job in a few months (more details Here), I believe we can develop flexible, personalized ways to help individuals and teams re-skill and up-skill.

In order to do that, Minds Studio is creating in-person spaces around the world combining the flexibility of online learning with the encouragement of in-person guidance.

London is hosting the first AI Minds Studio from May. We will develop AI professionals in less than a year.

More info about Minds Studio for individuals can be found here.

Minds Studio for companies

These Minds Studios are also being deployed in-company where leaders recognize the strategic importance of continuous learning to corporate long term results.

Our aim is to help current and new digital professionals to develop the mindset and routines that will make them highly valuable and productive in a world of machine abundance, keeping the human connection at heart.

We have already started working in Europe and Asia in collaboration with businesses that believe in the importance of continuous learning such as Education FirstPAZ.AI or Exponent, to name a few.

If you are interested in knowing more about how to build a Minds Studio for your company, please let us know here.

Minds Studio advisors

The growing need to develop innovative educational plans and learning spaces inside corporations and governments led us to build a pillar of Minds Studio dedicated to rethinking the way organizations and societies learn.

We also advise leading actors in the education ecosystem such as the Telefónica Foundation, where we have been working on a new global education strategy and implementation of alternative education models in more than 15 countries in Europe and Latin America.

Join us

Remember we are not a school. Not a university. Not an online course…

We are a new kind of company that effectively prepares people to develop the new skills needed in this Digital Renaissance.

If you believe what we believe, come to learn with us.